What is a Website?

To the uninformed entrepreneur or business owner, a website is simply a digital billboard that displays the information about your company to potential customers. If this were 10 years ago, nothing would have been wrong with this approach to website development.

Back then, websites were created to simply inform and not to sell. But in today’s global marketplace, websites have transformed from digital billboards to Digital marketing tools that helps smart businesses use the internet to attract, convert and retain profitable customers. The objective is no longer just to INFORM but to SELL!

The 2 core Purposes of a Website:

For any website to yield a positive ROI for you, it must serve these two core purposes;

1. TARGETED TRAFFIC GENERATION: a website no matter how well developed and designed is of no use if no one visits it. Being able to attract on a consistent basis high volumes of targeted traffic to the site is the first core purpose of a website. Hence, the need for traffic generation.

2. TARGETTED TRAFFIC CONVERSION: getting visitors [traffic] to your website is one thing, keeping them by turning them into leads [prospects/potential clients] is another thing. This is the second core purpose of a website. Hence the need for traffic conversion.

OLD vs NEW WEBSITE